By optimizing your GMB profile, you can increase your chances of appearing in the coveted local three-pack, which is the top three results displayed for local search queries

The first step to optimizing your GMB profile is to claim and verify your listing. Go to the Google My Business website and click on “Start Now” to create a new listing.

Make sure your business information is complete and accurate. This includes your business name, address, phone number, website URL, and hours of operation.

Google uses customer reviews as a ranking factor in local search results. Encourage your customers to leave reviews by sending follow-up emails or including a request for a review on their receipt.

GMB allows you to post updates, offers, and events directly to your profile. Take advantage of this feature by posting regularly. This will not only keep your profile fresh and engaging, but it will also give you an opportunity..