The rise of voice search has been one of the most significant changes to impact search engine optimization (SEO) in recent years. With voice assistants like Siri, Google Assistant, and Amazon Alexa, people are increasingly using their voices to search for information instead of typing their queries.
Long-tail keywords are longer, more specific phrases that people use when searching. By using long-tail keywords in your content, you increase the chances of ranking for voice search queries that are more specific and conversational.
With voice search, people expect quick answers. If your website is slow to load or navigate, users are likely to abandon it in favor of a faster-loading site. By improving your website’s speed, you increase the chances of capturing and retaining voice search traffic.