The rise of voice search has been one of the most significant changes to impact search engine optimization (SEO) in recent years. With voice assistants like Siri, Google Assistant, and Amazon Alexa, people are increasingly using their voices to search for information instead of typing their queries.

The Impact of Voice Search on SEO

The impact of voice search on SEO is two-fold. First, voice search queries tend to be longer and more conversational than typed queries.

Optimize for Featured Snippets

By optimizing your content for featured snippets, you increase the chances that your website will be the source of the answer that’s read aloud by a voice assistant.

Use Conversational Language

As we mentioned earlier, voice search queries tend to be longer and more conversational. To rank for these types of queries, it’s essential to use natural language in your content.

Focus on Local SEO

Voice search queries often have a local intent, meaning that people are searching for nearby businesses or services.

Use Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that people use when searching. By using long-tail keywords in your content, you increase the chances of ranking for voice search queries that are more specific and conversational.

Improve Site Speed

With voice search, people expect quick answers. If your website is slow to load or navigate, users are likely to abandon it in favor of a faster-loading site. By improving your website’s speed, you increase the chances of capturing and retaining voice search traffic.