When it comes to comparing SEO vs PPC, both are the essential part of Search Engine Marketing. And both have their pros and cons.

Difference between SEO vs PPCEO vs PPC

Search engine optimization is known for organic or non-paid. There are so many factors (On-Page and Off-Page) to list on googles’ organic search results....

What is SEO?

Search Engine Optimization is a practice to appear in search engines without spending any cost. And SEO is also an investment because it takes time to rank in search engines,

What is PPC?

Pay per Click is a paid advertising model which used for quick results. These results are shown on the top of the organic search result on Google. And you have to pay for every single click called CPC (Cost per Click).

Which One Should You Choose SEO vs PPC?

Both Search engine marketing strategy have their benefits, SEO is free but requires a lot of technical knowledge and PPC is quick result oriented.