How do Local SEO Services helps Businesses that Serve Locally?
What is Local SEO?
Local SEO is just another part of SEO. It helps businesses to visible over Google’s map pack. And Increase the search Visibility. Google My Business and Bing Places are the two major tools for improving local SEO.
How Does Local SEO Work?
When you search for “bakery nearby” and “bakery near me” Google show a map pack of business that are available in a specific region. Each business Appears with an address, phone number, and website.
This result comes from a specific region (Business around you). Local SEO Services helps Restaurants, Retail shops, Construction companies, Electricians, Hotels, etc. (Any business that provides their product and services locally).
Setup Google My Business:
Create your business profile with proper NAP (Name, Address, and Phone Number) and publish videos and photos of your products. Post new updates about your business and interact with the users. Optimizing your GMB profile can improve your visibility in the local search. And it is a great way to collect leads.
Setup Bing Places:
If you are already on Google My Business, then you don’t need to create a profile on Bing Places. All you need to do is import your listing from GMB, and you are ready to go!
NAP (Name, Address, and Phone Number) plays a crucial role in local SEO. These are the details that should be correct everywhere in terms of getting leads through search engines. NAP is basically used in business directories and Local citation sites such as Google My Business, Bing Places, Hotfrog, Manta, Yelp, Yellow Pages, and many others.
If the NAP is not correct, it may confuse your customer and may stop you from getting leads!
Review and Rating:
Review and Rating are the greatest resources to earn customers’ trust. It will improve your business’s trustworthiness and build Reputation also. A review also helps businesses for improving their product and services, and also a review can influence other users to get your product and services.
Pro Tip: Always encourage your customer to put a Review and Rating!
Things You should consider to get local search traffic
- Add more keywords to your website with local variation.
- Optimize your pages for Local SEO.
- Use the International targeting tool from the Google Search Console.
- Get Listed on the citation platforms.
Don’t worry if you get confused, seek professional help, Contact us today!