How Social Media Helps You to Build Relationship with the Community?
Are Customer Relationships Important?
When you convert a new customer through lead, your job isn’t done! You need to develop a relationship with the customer that they become a free marketing channel for you. They will promote your brand by word of mouth. Keep the customer interaction So that they come to your product and services again and again.
Should You Go for Social Media Marketing and Why?
If you are a B2B brand you may go for social media marketing. But if you are a B2C brand social media will highly impact your business in terms of customer interaction and acquisition.
According to Statista “In 2022, half of the world’s population are using social media. (Over 3.6 billion users around the world)”. That’s why Social Media is a very powerful and essential tool for day-to-day engagement with your customer and reaching new ones.
Choosing the Platform that Suits Your Business
Firstly, you have to figure out which social media platform should you use for your brand. There are many social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. And each of the Platforms has its target audience by Demographic, Age, and Interest. The below chart shows the data for the given social media platforms.
| Platforms | Age 18-24 | Age 25-34 | Age 35-44 |
| 22.06% | 31% | 17.09% | |
| 31.01% | 31.05% | 16.01% | |
| 17.01% | 38.05% | 20.07% |
So, choose the Social Media Platforms carefully that meets your business requirement.
Find the Right Audience
Segment Social Media Audience by Demographic, age, Interest, Spending power, and Language. Target these specific groups of people and communicate with them by posting relevant content.
| Platforms | Men % | Women % | Unspecified |
| 56.60% | 43.40% | None | |
| 50.07% | 49.35 | None | |
| 56.40% | 43.60% | None | |
| 15.30% | 76.70% | 8% |
Engage with Your Customer
Engaging with the customer is very effective to build a relationship, you need to respond to the people’s queries and comments. Listen to the feedback of your customer and let them know, that you are trying to improve. You can also inspire your follower by liking their content. Share rich content (quotes, Stories, etc.) that motivate you. It can motivate others as well.
Post Content Regularly
Posting content regularly on Social media improves your organic reach among new customers. You should publish content like videos, shorts, and Images that entertain and educate people at the same time. Creating unique and authentic content according to your business and your target audience can play a key role in your social media marketing.
Reward Your Customer
You can run the contest, and quizzes on your social media channel, so that your customer can participate and get a chance to win prizes, giveaways, and discounts. There are many types of contests you can ask your follower to share your post and tag your friend etc.
Conclusion
Social Media is a powerful tool that allows businesses to influence and communicate with their target audience. Every Startup and B2C business must use social media to showcase their services and products to the right audience. Social Media platforms allow businesses to grow organically and also offer paid ad marketing services as well.
