Keywords are a crucial part of Search Engine Optimization and Content Marketing. There is no SEO Strategy without Keywords because keywords make your content more searchable and without keywords, no one can find you on the web.

How to Choose the Right Keyword

When it comes to picking the right keywords, there are mainly two types of keywords, Long tail keywords, and Short-tail keywords. The long tail keywords are less competitive compared to the short tail keywords. And the research says that 70% of searches come from long tail keywords. As short tail keywords are the exact keyword that’s why these types of the keyword are more competitive.

Keep in mind these things while keyword research

• Check the relevancy of your topic with the keyword.
• Check the Average Monthy Search and Difficulty of the keyword.
• Choose both Long tail and Short tail keywords.
• Find the Content gap.
• Use Google Search for keyword suggestions.

We have shared some most powerful keyword research tools below. Have a look.

Google Keyword Planner

Google Keyword Planner is a free tool by Google Ads. This tool helps in finding keywords with the traffic and competition insights. You can analyze your competitor’s websites to know their keywords or you can also put your keyword and the tool will show a list of suggested keywords.

Keyword.io

keyword.io is another powerful keyword research tool. This tool provides highly relevant keywords or auto-suggest queries from Google, Amazon, eBay, Yandex, Bing, Youtube, Wikipedia, etc. this tool offers both free and paid services. And obviously, free plans have some limitations.

Keywords are different for each platform, so this tool provides keywords for multi-platforms such as Google and Youtube.

Keywords Everywhere

Keywords Everywhere is a chrome extension and it is also the best Keyword research tool that provides average monthly searches, CPC, and competition of keywords. This tool helps in SEO as well as PPC.

Ubersuggest

Ubersuggest is a popular tool by a well-known SEO Expert Neil Patel. This tool shows insights such as Search volume, SEO difficulty, paid difficulty, and cost per click. Also, this tool provides a bunch of relevant keywords with a list of websites that are ranked on these keywords.

Conclusion

Keyword Research is one of the most important parts of any SEO strategy. Your website will rank or not, it also depends on how well you do the keyword research. There are so many other keyword research tools available but the above 4 are the best tools reviewed by us.

We also offer small business SEO services with effective keyword research and content marketing. Contact us for a free SEO audit.